Traditional TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV netwo

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